Good campaign video, bad campaign video

It’s just a couple days until the new president takes office, so apparently it’s time for the next campaigns to begin. And the campaign world gave us two videos today, one produced professionally, and the other, well, the other looks like a local car dealership with a bad attitude.

First, here we have the campaign announcement of former Colorado state senator Mike Johnston for governor of Colorado:

There it is: soaring music, inspirational story, gorgeous video production. Now, I give you an ad from Corey Stewart, who is running for Virginia governor in what looks to be a crowded Republican primary. It’s set to be aired during the inauguration programing Friday, and, well, brace yourself because it’s quite terrible:

Yeah, how about that awful typography, low-budget visuals, and that weird public domain music at an uncomfortably mixed volume? Living in the future as we do, with surpluses of excellent tools for both professional and amateur video production, it’s become jarring when an ad looks and sound as terrible as a 1990s local village pizza place ad. But I guess he does beat liberals again, again and again, so what do I know.

Great Moments in Campaign Advertising: Confessions of a Republican

Often overshadowed by LBJ’s infamous “Daisy” ad, “Confessions of a Republican” is great mostly because it’s so weird. It’s also really long—four minutes and change. I haven’t been able to figure out when exactly it aired, or how really, because four-minute ad breaks aren’t particularly common even now (and TV commercial breaks have stretched drastically in recent years).

In the ad, an actor (although the ad doesn’t say as much) talks about how he’s always been a Republican, but the party’s candidate that year, Sen. Goldwater, is too extreme for his comfort. Sure, this is mostly an artifact of the era during which party affiliation was determined more by lineage than political ideology. He goes on to light a cigarette (!) and say that if the KKK is supporting the candidate, either they’re not a Republican or he isn’t. Anyway it’s a fun ad to watch, so enjoy.