Great Moments in Campaign Advertising: Confessions of a Republican

Often overshadowed by LBJ’s infamous “Daisy” ad, “Confessions of a Republican” is great mostly because it’s so weird. It’s also really long—four minutes and change. I haven’t been able to figure out when exactly it aired, or how really, because four-minute ad breaks aren’t particularly common even now (and TV commercial breaks have stretched drastically in recent years).

In the ad, an actor (although the ad doesn’t say as much) talks about how he’s always been a Republican, but the party’s candidate that year, Sen. Goldwater, is too extreme for his comfort. Sure, this is mostly an artifact of the era during which party affiliation was determined more by lineage than political ideology. He goes on to light a cigarette (!) and say that if the KKK is supporting the candidate, either they’re not a Republican or he isn’t. Anyway it’s a fun ad to watch, so enjoy.

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