Watch: John Oliver on “native advertising”

Once again, Last Week Tonight with John Oliver is showing us what deep-dive humor-journalism looks like with an 11-minute piece skewering the newest innovation in how journalism is getting funded: advertisements that look and read like real journalistic content, known as “native advertising.” Indeed, the business model of journalism has taken a hit in the past couple of decades, but is the solution more disgusting than the problem?


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