Great Moments in Campaign Advertising: Morning in America

“Prouder/Faster/Stronger” A Reagan/Bush ad from 1984 featuring the famous tag-line “It’s morning in America,” was one of the—if not the—most effective campaign advertisements in U.S. history. A simple message—things are better now than they were four years ago, so why change?—yet, thematically very interesting. “Morning” both symbolizes the disappearance of  the dark age of the 1970s, as well as the very real and non-symbolic message of people going to work.

IMDBish fun fact of the day: The ad was directed by John Pytka, whose brother Joe Pytka directed “Space Jam.”

Full text of the ad after the jump.

Text:
It’s morning again in America. Today more men and women will go to work than ever before in our country’s history. With interest rates at about half the record highs of 1980, nearly 2,000 families today will buy new homes, more than at any time in the past four years. This afternoon 6,500 young men and women will be married, and with inflation at less than half of what it was just four years ago, they can look forward with confidence to the future. It’s morning again in America, and under the leadership of President Reagan, our country is prouder and stronger and better. Why would we ever want to return to where we were less than four short years ago?

It’s morning again in America. Today more men and women will go to work than ever before in our country’s history. With interest rates at about half the record highs of 1980, nearly 2,000 families today will buy new homes, more than at any time in the past four years. This afternoon 6,500 young men and women will be married, and with inflation at less than half of what it was just four years ago, they can look forward with confidence to the future. It’s morning again in America, and under the leadership of President Reagan, our country is prouder and stronger and better. Why would we ever want to return to where we were less than four short years ago?


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