Great Moments in Campaign History: From the South, Not For the South

http://www.livingroomcandidate.org/flash/player.swf?id=4375

In 1968 and 1972, Richard Nixon’s campaign had hedged a challenge from the racial right embodied by George Wallace by employing the so-called “Southern Strategy:” a series of policies with coded racial undertones (think “states rights” versus “civil rights”). However, Ford’s more amiable demeanor didn’t take well to that type of campaign, and with the nomination of folksy Georgia governor Jimmy Carter, he found himself against the wall in the South. While this ad only featured Strom Thurmond’s talking head saying that Carter may be from the South, but wasn’t for the South, in the context of South Carolina’s right-to-work laws, it was an pretty obvious nod to Southern segregationists that Ford may be more sympathetic to their frustrations.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s